P20, 2nd, Money might be an abstraction, a series of numerical symbols, but it was also a medium through which greed and fear and jealousy expressed themselves; it was a barometer of crowd psychology.
P22, 2nd, By the time the Fortune essay appeared in March 1949, Jones had launched the world's first hedge fund.
P24, 1st, example for how hedge fund beat traditional investors
P25, 3rd, In sum, the hedged fund does better in a bull market despite the lesser risk it has assumed; and the hedged fund does better in a bear market because of the lesser risk it has assumed. The calculations only work only if the investors pick good stocks; a poor stock picker could have his incompetence magnified under Jones's arrangement.
P26, 1st, By selling stocks that rise higher than seems justified, he can dampen bubbles as they emerge; by repurchasing the same stocks later as they fall, he can provide a soft landing. Far from fueling wild speculation, short sellers could moderate the market's gyrations. It was a point that hedge-fund managers were to make repeatedly in future years. The stigma nonetheless persisted.
P27, Jones pointed out that the velocity of a stock did not determine whether it was a good investment. A slow-moving stock might be expected to do well; a volatile one might be expected to do poorly. But to understand a stock's effect on a portfolio, the size of a holding had to be adjusted for its volatility.
P27, 3rd, Years later, this distinction became commonplace: Investors called skill-driven stock-picking returns "alpha" and passive market exposure "beta".
P28, 3rd, "Portfolio Selection" theory by Harry Markowitz:
the art of investment is not merely to maximize return but to maximize risk-adjusted return
the amount of risk that an investor takes depends not just on the stocks he owns but on the correlations among them
P29, 2nd, "Separation theorem" by James Tobin: an investor's choice of stocks should be separate from the question of this risk appetite.