AsyncAPI Marketing in 2024 - kick off, 14:00 UTC Tuesday March 26th 2024

[asyncapi-bot]

Meeting Info	Details
Purpose	So we discussed this topic https://github.com/orgs/asyncapi/discussions/1062 and we have a budget. Now let's sum up discussion conclusions and see how we streamline the work.
Time	14:00 UTC | Translate to your time zone with the time zone converter.
Meeting Place	Link
Zoom	Join live.
YouTube	Watch live and interact through live chat.
Twitch	Watch live.
Twitter	Watch live.
LinkedIn	Watch live.
More Info	Details
Meeting Recordings	YouTube Playlist.
AsyncAPI Initiative Calendar	Public URL.
iCal File	Add to your calendar.
Newsletter	Subscribe to get weekly updates on upcoming meetings.

Agenda

Don't wait for the meeting to discuss topics that already have issues. Feel free to comment on them earlier.

1. Q&A
2. Place for your topic
3. Q&A

Notes

Add notes here after the meeting.

[derberg]

my personal notes for the meeting

---

Current comments in https://github.com/orgs/asyncapi/discussions/1062:

• we use $25k budget to hire someone dedicated
• working group that this person coordinates work with
• no paid adds in first year
• we need to define objectives - what do we want to get out of this

Current state:

• @thulieblack atm runs social media alone
• Our communication channels are:
  • slack
  • blog
  • asyncapi.com promotion headers (used for conferences only)
  • newsletter and mailing list
  • live streams
  • spotify
  • social media:
    • X
    • LinkedIn
    • Mastodon
  • Ambassadors - kinda organic marketing
  • Conferences
• Contextual (targetted) marketing -> https://developer.mozilla.org/en-US/docs/Web/API/WebSockets_API and Stackoverflow
• X automation -> https://github.com/asyncapi/community/blob/master/TWEET_TOGETHER.md
  • releases https://twitter.com/AsyncAPISpec/status/1769984714905952519
  • meetings scheduled https://twitter.com/AsyncAPISpec/status/1770060929691967752
  • some reocurring tweets https://twitter.com/AsyncAPISpec/status/1768941740155974083

Other comments

• IMHO first we need to do - metrics and cleanup and document first
• strategy - community and end users
• community-first
• closer engagement with sponsors - Marketing Advisory Boards?

[derberg]

TODO:

• Open a Draft PR in community repo about setup of the working group for marketing - (@Mayaleeeee )
• Contact sponsors and marketing folks about WG (@derberg )
• Suggest recommendation for requirements for hiring in current marketing discussion (@thulieblack - DONE 🟢 ):
  • already active in community
  • more important is to have someone motivated to learn than experienced - as we expect working group to have experts
  • require that someone showcases some basic metrics for marketing (tbd details)
  • and whatever else we think makes sense for recruitment

[derberg]

Meeting recording: https://www.youtube.com/watch?v=lLE8ta4xn3g

[thulieblack]

Meeting recording on Spotify: https://open.spotify.com/episode/5lTXkF1uYogJS7WM1x2ukN?si=5856a9bab3414439