KISS

[aureliojargas]

Keep the site simple to manage, build, publish and migrate to other tools/servers.

• Minimize the number of tools, formats, technologies and knowledge required
• Minimize dependency on tool features (Jekyll, txt2tags, Markdown, plugins)
• Minimize conversions and processing (try to use plain HTML)
• Minimize the number of different layouts
• Keep the layout and partials structure simple
• Keep the URLs simple and obvious (files and folders, no custom permalinks)
• A global search/replace is simpler than a complex automatic DRY beast
• No magic, no algorithms, no programming

Remember a folder with some .html files inside? That was simple.