Enhance Application Name Generation

[TimGonz-AVIO]

We'd like to see the following application naming options:

• Default (Prefix (user defined), App Name, Suffix (environment))
• Options to disable prefix and suffix (2 separate options)
• Option to override application name completely - Property to be passed to deployer from CI for example
• Full app name will always be made lower case

[kkingavio]

Create a class 'ApplicationName' that has the following attributes:

• baseAppName (artifact id from pom usually - if not defined)
• prefix
• suffix
• usePrefix (boolean)
• useSuffix (boolean)