Make Balanced easier to find

[jkwade]

Reasons Balanced is difficult to find:

• "Balanced" is an ambiguous name, poor for finding by searching. "Balanced Payments" is better
• Very little press or blog posts on the web (a few here, and here)
• Few resources dedicated to SEO
• $0 marketing/ad spend

[jkwade]

http://www.finsmes.com/2013/04/balanced-closes-3-4m-seed-funding.html

[jkwade]

FastCoLabs article by @matin about running Balanced as an open payments company: http://www.fastcolabs.com/3008944/open-company/why-i-made-my-payments-startup-an-open-company

[jkwade]

@mahmoudimus interviewed to promote an upcoming book on Flask: http://robert.io/blog/2013/06/20/how-balanced-uses-flask-a-call-with-balanced-cto-mahmoud-abdelkader/

[jkwade]

HN post about Stripe's new Transfers API. Comments heavily mention Balanced: https://news.ycombinator.com/item?id=5909173

[jkwade]

NYC Devshop primer on Balanced: http://nycdevshop.com/blog/balanced-payments-part-1

[jkwade]

@matin interviewed for http://www.foundabusiness.com/

[jkwade]

So You Wanna Build a Crowdfunding Site (using Node.js & Balanced)? https://hacks.mozilla.org/2013/07/so-you-wanna-build-a-crowdfunding-site

[jkwade]

One of our interns, @rloomba, wrote a blog post about working at an open company: https://medium.com/i-m-h-o/949f23b64823

[jkwade]

@remear wrote a post about changing the balanced-ios architecture: http://remear.unfiniti.com/balanced-ios-project-architecture/

[jkwade]

Jonathan from LaunchTrack wrote a post about how switching from Stripe to Balanced helped his business scale: http://support.launchtrack.com/why-choosing-balanced-has-helped-us-scale-our-business/

[LucianU]

Job ad on Hacker News https://news.ycombinator.com/item?id=6053038. You guys look interesting, even though you have the requirement of people being in San Francisco.

[jkwade]

@jkwade interviewed by Crowdfund Insider: http://www.crowdfundinsider.com/2013/07/19504-balanced-payments-escrow-for-p2p-marketplaces-crowdfunding-platforms/

[jkwade]

Github is doing a video profile on Balanced for their OctoTales series. Here's a preview: http://www.youtube.com/watch?v=gAUzYfmQ0x8

[jkwade]

GitHub's OctoTales video series is about companies using the GitHub platform in incredible ways. This episode is about @balanced: https://github.com/blog/1590-octotales-balanced

[jkwade]

Mentioned in Codeship's blog post on deployment pipelines and continuous deployment: http://blog.codeship.io/2013/08/30/the-codeship-workflow-part-3-deployment-pipelines.html

[jkwade]

Mentioned in the Ember.js 1.0 Release blog post: http://emberjs.com/blog/2013/08/31/ember-1-0-released.html

[jkwade]

Stripe vs. Balanced by Shehzad Khan: http://alittleclass.blogspot.com/2013/07/stripe-vs-balanced.html

[jkwade]

Why API Xchange uses Balanced for Payments (and not Stripe or Braintree) http://blog.apixchange.com/2013/10/why-api-xchange-uses-balanced-for-payments-and-not-stripe-or-braintree/

[jkwade]

Easy Digital Downloads now has a Balanced Extension: https://easydigitaldownloads.com/extensions/balanced-payment-gateway/

[jkwade]

I'm kicking off a 12-week, 6-part guest blog series with CollaborativeConsumption.com. Here's the first post: http://www.collaborativeconsumption.com/2013/10/08/online-marketplaces-are-hard/

[jkwade]

@mjallday Interviewed on TheChangelog about Balanced's open company approach, open source, and balanced-dashboard: http://thechangelog.com/107/

[jkwade]

@remear wrote this post about how he got a job at Balanced: I asked for a t-shirt, I got a job

Comments on HN

[jkwade]

Balanced mentioned in Kanyi Maqubela's post on the Future of Payments

[jkwade]

Zac Townsend mentioned Balanced in a few posts last week on his personal blog: Credit Card Processing as a Commodity Business Why I Invest in Online-to-Offline Businesses

[jkwade]

@pmgarman put up this cool demo credit card form for his Balanced WordPress Plugin http://wp-balanced-payments.pmgarman.me/

[jkwade]

My second post in the CollCons blog series: Steal Eggs: The Secret to Scaling a Marketplace

[jkwade]

PivotDesk’s ACH payments from Ruby / Rails using Balanced Payments

[jkwade]

@steveklabnik wrote this post on why he's joining forces with Balanced.

[jkwade]

reddit /r/startups thread comparing Balanced, Braintree, and Stripe.

[jkwade]

Gittip founder starts Open Company Initiative - IT Business CA

[jkwade]

Payments underdog Balanced challenges PayPal and Stripe with new pricing model and momentum - Venturebeat

[jkwade]

Look Out, YC Payments Startup Balanced Is Processing $370M A Year - TechCrunch

[jkwade]

Marketplace payment provider Balanced unveils a new pricing structure for bulk processing - TheNextWeb

[jkwade]

Balanced Uses Crowdfunding To Float & Fund New Product Feature - Crowdfund Insider

[jkwade]

Balanced Takes Open Source Product Development To The Next Level With Crowdfunding Campaign - TechCrunch

[jkwade]

Did Balanced just (inadvertently?) kick off a price war with Stripe? - Spreedly Blog

[jkwade]

Going to start including HN links that have 50+ points:

Balanced Makes Volume Pricing Public Pushing Money to Debit Cards Using Balanced Balanced Will Release an API to Push Money to Debit Cards

[jkwade]

Show HN: Mashup of Amazon.com's wish list and Balanced Payments - wishlistgranted.com

[jkwade]

How your company can benefit from being open: Lessons from Balanced - OpenCompany.org

[jkwade]

Fintech Four: T-Mobile, Stripe, Andera & Balanced Payments - Netbanker

[jkwade]

10 Financial Innovations That Are Changing The World More Than Bitcoin - Business Insider

[jkwade]

Mentioned in After Disclosing Employee Salaries, Buffer Was Inundated With Resumes - Government Executive

[jkwade]

‘Balanced’ Integrates Bitcoin Payments for 450+ Online Marketplaces - CoinDesk

[jkwade]

Marketplace Payments Startup Balanced Partners With Coinbase And Adds Bitcoin Support - TechCrunch

[jkwade]

Coinbase to Allow Recurring Bitcoin Debits for Balanced - PaymentsSource

[jkwade]

We’re Switching to Balanced and Cutting Our Fee by 40% - Neighbor.ly Blog

[jkwade]

Another 50+ point HN link: Balanced's Architecture

[jkwade]

100+ poing HN post by @steveklabnik:

TDD your API

[fangpenlin]

[jkwade]

@victorlin :100: