Analytics on Google searches

[jaimiebutton]

We learned from analytics analysis that 22% of all traffic to the BC Gov site hosting the public data came from Google. What keywords are people using to look up our data? And how often are these searches occurring? This ticked documents an exploration into commonly googled searches related to our data.

Acceptance Criteria:

• [ ] Consolidate common keywords from site analytics in Miro

• [ ] Research how often the following searches are performed:

• BC Emissions Data

• BC GHG Data

• BC Industry Emissions

• Emissions Data in BC (Etc! We can get creative.)

• [ ] Document findings in Teams channel

Notes:

• Currently, the only known tool we have is Google Trends which only works for searches that are more popular. It's better than nothing, but won't yield very detailed data (and likely only for some searches)
• WordTracker also allows 10 free searches/month

[LindsayMacfarlane]

Hi @jaimiebutton - How exactly does this work? Are we able to get some of this info from web analytics (i.e., on the govt side to see how people are accessing our site/info)? Seems like a neat idea though - I like it!

[jaimiebutton]

Good note, thanks @LindsayMacfarlane! We did get some of this information from the analytics report. It doesn't tell us how often those terms are looked up but it does tell us which keyphrases are common to get to the webpage. I'll add in a step in the acceptance criteria to bring in this relevant info.

[LindsayMacfarlane]

Removed from Sprint 86 (July 25 - Aug 5) based on re-prioritization conversation with @jaimiebutton.

[LindsayMacfarlane]

Note: not completed during initial research and discovery phase. Removed from Internal Research EPIC to capture in potential future work. Moved ticket to icebox.