In developing a brand on Twitter (and social media in general), how does what you say and how you say it correspond to positive results (more followers, for example)?
use static (not changing over time) factors for success (for ease) at user and tweet level, including log success from Cohn paper http://www.aclweb.org/anthology/E14-1043 and # reweets or something more complicated
current research questions: does staying on topic about brand correlate with success? does current status (# followers) affect advice, or does it change newbies vs. larger influencers? thinking of bringing in dirk hovy to see if marketing research has insights usually applied to corporations that align with or refine these questions
log success for different influence levels for "designer" role in email