In developing a brand on Twitter (and social media in general), how does what you say and how you say it correspond to positive results (more followers, for example)?
Treat each specialization as a document (all tweets made by users with that specialization).
Calculate TF-IDF over token types. Report highest-ranked types for each specialization. Do
similarly but splitting between high and low follower count users
Treat each specialization as a document (all tweets made by users with that specialization). Calculate TF-IDF over token types. Report highest-ranked types for each specialization. Do similarly but splitting between high and low follower count users