In developing a brand on Twitter (and social media in general), how does what you say and how you say it correspond to positive results (more followers, for example)?
We should check for a basic correlation between amount of tweets and number of followers: more active user should get more. If we find that, we should control for it.
Can we furthermore show a "music lab experiment" rich-get-richer effect: people with more followers get more followers? Again, something we might want to control for.
If we take matched pairs of bloggers, what is it between them that makes the difference in content? Related: What are our matched pair criteria? People starting with the same number of followers, but then ending up with very different amounts?
If there are enough matched pairs, can we find something like Dan Jurafsky in menus: i.e., every adjective makes things more expensive? In our case, do more successful bloggers use some linguistic feature more consistently?
A plot that would be nice to see going forward:
-Log start follower count, end count for each user. Quantized demarcated on axis.
Want to know % that hop bin, is there any real growth in followers over couple months?
Further thoughts on methods:
use something called "Positioning maps" (Culotta and Cutler 2015) to see how much similarity to successful bloggers/overlap in followers helps smaller ones?
Literature:
What makes small businesses succeed?: Rogoff, E.G., Lee, M.S. & Sub, D.C. (2004). Who done it? Attributions by entrepreneurs and experts of the factors that cause and impede small business success. Journal of Small Business Management, 42, 364-376.
"User Perspective Taking" (UPT), i.e., intuiting what people want: Prandelli Emanuela, Martina Pasquini, and Gianmario Verona 2016), “In User's Shoes: An Experimental Design on the Role of Perspective Taking in Discovering Entrepreneurial Opportunities”, Journal of Business Venturing, 31(3): 287-301.
-Log start follower count, end count for each user. Quantized demarcated on axis.
Want to know % that hop bin, is there any real growth in followers over couple months?
Further thoughts on methods:
"User Perspective Taking" (UPT), i.e., intuiting what people want: Prandelli Emanuela, Martina Pasquini, and Gianmario Verona 2016), “In User's Shoes: An Experimental Design on the Role of Perspective Taking in Discovering Entrepreneurial Opportunities”, Journal of Business Venturing, 31(3): 287-301.