We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more.
To refocus our efforts, we’re turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.
Starting May 30, 2018 only projects that have accessed URL Shortener APIs before March 30th 2018 can create short links. To create new short links, we recommend FDL APIs. FDL short links will automatically detect the user’s platform and send the user to either the web or your app, as appropriate.
If you are already calling URL Shortener APIs to manage goo.gl short links, you can continue to use them until March 30, 2019, when we will discontinue the APIs. Existing short links will not be migrated to the Firebase console/API. However, developers looking to migrate to FDL can see our migration guide for instructions.
URL Shortener has been a great tool that we’re proud to have built. As we look towards the future, we’re excited about the possibilities of Firebase Dynamic Links, particularly when it comes to dynamic platform detection and links that survive the installation process. We hope you are too!
Please see full announcement in our blog post.
miripiruni
commented
6 years ago
Letter from firebase-no-reply@google.com:
Blog post
Migration guide