benmiller314 / cdm2021spring

Source files for a course in Composing Digital Media at the University of Pittsburgh
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Forum: visual arguments are everywhere #6

Open benmiller314 opened 3 years ago

benmiller314 commented 3 years ago

For homework after lesson 9, I'm asking you to find and screenshot (if online) or photograph (if offline) an example of an argument being made through graphic or visual design. Then you'll post it here, along with answers to the questions below.

To be clear:

Once you've found a visual argument, post a picture of it here, and tell us more about the image:

hua-tori commented 3 years ago

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The following design was the introduction loading screen to a game I frequently play called Brawl Stars. The intro loading screen changes with each new season of the game, so this one was the one from 2 seasons ago but is one of my favorites. One of the main notable things for me in this design is the dominance/hierarchy of it all. Specifically, scale/size is clearly at play. The main focal point is clearly in the center of the screen, with the character Colette being the largest and most central character. However, you can see that there is actually a larger, more forefront character laying slightly offscreen to the right. Yet, the eye is not drawn first to that character despite its scale/size being larger because it is not as bright (value) or as colorful as the characters in the midground. For me, the rhythm and movement of the piece goes center, right to the purple character (EMZ), then left to the sleepy character with a lollipop (Sandy), and then to the chaos that is the battle in the center with a cactus dude (Spike), Frankenstein guy (Frank), and the small guy running away with a barrel on his back (Dynomike). This is based on scale and size, as well as spacing, value, and color. There is limited negative space in this piece since it is so detailed and full of little easter eggs. However, the rhythm and movement are still evident because not everything is fighting for attention, as there is a clear foreground, midground, and background.

by-lynn-priestley commented 3 years ago

I found a visual argument created by an artist named Sylvia Bueltel. Its design mimics WWII era propaganda posters, but to argue for safe coronavirus practices and sheltering in place to stop the spread. The design functions really effectively with the dominant element being the human, arguing that this is about human lives- the healthcare workers who have to be on the frontlines. The subdominant focal points are the red contrasting text of "frontlines" and "stay in", again arguing that staying in is an act for the good of everyone, not just oneself. Lastly, the subordinate remaining text of "Help those on the" and "Stop the spread" fill in the remaining context of the argument. The design as a whole leaves enough negative space in the yellow areas to guide focus toward the worker and text. Furthermore, the text at the top is left-aligned, with the text at the bottom more right-aligned, guiding the movement of the reading in a natural left-to-right, top-to-bottom fashion. I think the artifact is incredibly effective in making its argument. Its message is short and therefore memorable, and it evokes a heroic feel for the healthcare worker.

bueltel-painting-02-ht-jef-2005017_hpEmbed_11x14_992

(link to the article I found the picture in: https://abcnews.go.com/US/artist-finds-inspiration-war-propaganda-covid-19-stay/story?id=70732034)

TrentFoster commented 3 years ago

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The post that I found was on twitter posted by the MLB official profile page. The argument being made is the likeliness of making the playoffs for the upcoming baseball season. I think the image does a good job in terms of positive and negative space. The photograph has relevant information including the league in which they reside (NL - national league, in this case), each baseball team and the division that they are apart of, as well as the percent odds. All of that meaningful information is found with ease. The image displays the info in a neat fashion instead of being clustered together, and has a nice mix of negative space that allows the viewer to only pay attention to the argument at hand as well as some other minor details mixed in. With that being said, I think the artifact is in fact effectively designed and very pleasing to the eye. The most important information jumps out at you ( the percentages) as well as the logos that correspond to the percentages. While scrolling through my twitter feed, I was able to immediately tell what was going on in the image without being distracted by other things.

P.S. LOOK AT THE PIRATES CHANCES LOL LOL OL

P.S.S I have lived in Pittsburgh my whole life so that comment above is not only a laughing matter, but also causes pain to my soul.

benmiller314 commented 3 years ago

@TrentFoster And am I right that the background image is a blown-up, blurred-out, monochromatic version of the same NL logo from the top left?

On Wed, Feb 17, 2021 at 12:12 AM Trent Foster notifications@github.com wrote:

[image: image] https://user-images.githubusercontent.com/77761964/108157855-b7cb2c00-70b1-11eb-9547-346f95585f0f.png

The post that I found was on twitter posted by the MLB official profile page. The argument being made is the likeliness of making the playoffs for the upcoming baseball season. I think the image does a good job in terms of positive and negative space. The photograph has relevant information including the league in which they reside (NL - national league, in this case), each baseball team and the division that they are apart of, as well as the percent odds. All of that meaningful information is found with ease. The image displays the info in a neat fashion instead of being clustered together, and has a nice mix of negative space that allows the viewer to only pay attention to the argument at hand as well as some other minor details mixed in. With that being said, I think the artifact is in fact effectively designed and very pleasing to the eye. The most important information jumps out at you ( the percentages) as well as the logos that correspond to the percentages. While scrolling through my twitter feed, I was able to immediately tell what was going on in the image without being distracted by other things.

P.S. LOOK AT THE PIRATES CHANCES LOL LOL OL

P.S.S I have lived in Pittsburgh my whole life so that comment above is not only a laughing matter, but also causes pain to my soul.

— You are receiving this because you authored the thread. Reply to this email directly, view it on GitHub https://github.com/benmiller314/cdm2021spring/issues/6#issuecomment-780303525, or unsubscribe https://github.com/notifications/unsubscribe-auth/AAYI3YOEP2XA4MLCSO26VA3S7NF3ZANCNFSM4XXFJ2ZA .

TrentFoster commented 3 years ago

@TrentFoster And am I right that the background image is a blown-up, blurred-out, monochromatic version of the same NL logo from the top left? On Wed, Feb 17, 2021 at 12:12 AM Trent Foster @.***> wrote: [image: image] https://user-images.githubusercontent.com/77761964/108157855-b7cb2c00-70b1-11eb-9547-346f95585f0f.png The post that I found was on twitter posted by the MLB official profile page. The argument being made is the likeliness of making the playoffs for the upcoming baseball season. I think the image does a good job in terms of positive and negative space. The photograph has relevant information including the league in which they reside (NL - national league, in this case), each baseball team and the division that they are apart of, as well as the percent odds. All of that meaningful information is found with ease. The image displays the info in a neat fashion instead of being clustered together, and has a nice mix of negative space that allows the viewer to only pay attention to the argument at hand as well as some other minor details mixed in. With that being said, I think the artifact is in fact effectively designed and very pleasing to the eye. The most important information jumps out at you ( the percentages) as well as the logos that correspond to the percentages. While scrolling through my twitter feed, I was able to immediately tell what was going on in the image without being distracted by other things. P.S. LOOK AT THE PIRATES CHANCES LOL LOL OL P.S.S I have lived in Pittsburgh my whole life so that comment above is not only a laughing matter, but also causes pain to my soul. — You are receiving this because you authored the thread. Reply to this email directly, view it on GitHub <#6 (comment)>, or unsubscribe https://github.com/notifications/unsubscribe-auth/AAYI3YOEP2XA4MLCSO26VA3S7NF3ZANCNFSM4XXFJ2ZA .

Yeah! I noticed that too... I actually meant to include that... whoops.

annaruz commented 3 years ago

IMG_4400 This photo showed up on my Twitter feed this morning as it was retweeted by the University of Pittsburgh Twitter. The artists' intent behind this graphic is to advertise Pitt Honors' 2021 Research Fair. This artwork is informational and argues that viewers should attend the fair at the date and time shown. The designers show dominance in the photo by blurring the background photograph which appears to be a picture from a real research fair. The box with text dominates the graphic by using a solid color box behind yellow text. The artists use both color and style with the classic Pitt blue color filling a square that goes behind the text and in front of the background photograph. They use density well to draw attention to the middle of the graphic where the information about the advertised event is listed. There doesn't seem to be any negative space on the graphic, but I believe that the design is simplistic enough to make the use of only positive space work. The blurring effect on the background photograph appears to give it movement similar to a flowing rhythm. I think it was a wise decision to use a real photograph rather than another solid color in the background, and I think that this piece is effectively designed for its argument.

patrickjmeyer commented 3 years ago

I found this ad as I turned off my adblocker while reading articles on The Ringer. I was struck by it because upon examination, I felt like it displayed a number of the elements which Julie Thompson outlined in her blog posts. First, I feel as if the ad uses negative space to draw you in, leaving a lot of room around the tiger image and the text, helping the viewer focus. I thought the use of dominance, in particular the use of value/color in highlighting the “20%” in the text in a different color than the characters preceding or following, helped to direct the eye to the most important information possible. I also liked how rhythm directed the eye upwards, where the image is faded into the text. First, we see that we’re getting 20% off for something. Next we move upward and see this cool, colorful design, which is what we’re getting that discount on in the first place (if you’re not familiar, RedBubble is a site that sells a wide variety of stickers, t-shirts, posters, basically anything you can print a design on. They tend to be pretty colorful and eye-popping). Additionally, the proximity of the image and copy away from the RedBubble logo helps to direct the eye. Overall, this ad seems simple upon first glance, but after it grabbed my eye, I noticed that there was probably a lot more thinking on the part of its designer than I would have otherwise thought had I not engaged in this exercise.

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Gley21 commented 3 years ago
Screen Shot 2021-02-17 at 4 14 00 PM

This is an ad for a book I found while on goodreads.com. The first element I noticed was the way the artist used scale to draw your attention equally to both the cover of the book and the positive review. It was equally important that the viewer both see the cover of the book (so they know what the review is about) and see the review (so they know that the book they are seeing is a good one). If one part was bigger than the other, then importance on the smaller thing would be undermined. In terms of how dominance was used in just the text, I noticed how the source of the review was put in yellow to stand out. The artist wanted to make sure the viewer saw the name of the reviewer to assess the reputation of it. The artist also used unity in color to bring the ad together. The text of the book cover and the review are the same style and color, and the color of the reviewer name and book cover are the same color. The background of the piece is simple wood grain to provide a stable background that doesn't take away from the focal points of the ad. Finally, the artist included two Amazon logos so that the viewer would know where to go to purchase the book. They are placed at the bottom of the ad and are smaller than anything else in the piece, but available enough so that someone interested in buying the book could easily locate it. I think this ad is very effective in arguing that someone should check out this book. It provides a review that gives a hint of the material in the book, and also displays the book itself prominently so the viewer can clearly see things like the title and the author.

reaial commented 3 years ago

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Clearly this meme is a funny one. It popped up on my timeline one time, and I had to screenshot it because it might come in handy later on. I think that by design it is meant to take those who love spongebob, and turn it into something that can be entertaining in other ways as well. By taking a piece of a TV show, and adding a little bit of text to it to change the purpose of the picture was a good way of providing laughter and entertainment. Something to me that was used here is the process of dominance and hierarchy. This is from the ability to make the words smaller than the full picture of the fishes face. This is the only real form of graphic design detail that I can see here, and it is beneficial to how the meme is presented, and how this impacts how we look at it at first glance.

jackie216 commented 3 years ago
Screen Shot 2021-02-17 at 7 33 06 PM

The design I chose is this environmental awareness graphic I saw as I was browsing posters. The environmentalist anti-pollution argument being made is explicit with the text, “Keep the sea plastic free,” but the graphic design certainly enhances the message and makes it more effective than if it were presented by the text alone.

The design uses positive and negative space to make the text stand out; the plain solid dark blue background of the water makes the solid white text pop. There is even a darker shadow behind the text that heightens the contrast to the same avail. The same effect is done to emphasize the subject of the poster, the plastic pollution, with the white garbage against the dark blue water and the dark blue garbage coming out of the blowhole against the bright light blue sky. There’s even a resemblance of “Notan” artwork with the whale split across the surface of the water which draws attention to that depiction of garbage in the whale.

In regards to methods of dominance and attracting attention, the size of the text in this graphic definitely helps to emphasize the message. The text takes up more than half of the graphic so you really cannot avoid or miss it when you look at it. The design also utilizes color to show dominance. The only other thing that is white besides the text is the plastic making up the whale which is the most poignant illustration of the graphic, it illustrates the encroachment of plastic pollution into the environment/wildlife. The rest of the graphic is a range of blues so the white plastic garbage in the water and the white text stand out the most.

And finally, in regards to rhythm, the ubiquitous use of soft curving lines in the graphic and the text design creates visual unity which makes the poster as a whole look more cohesive, and thus, a better medium to convey its message.

Overall, the poster has a very clear and unobscured anti-pollution message that comes across in both the text and the composition and design of the graphic elements.

gdelallo commented 3 years ago

IMG_2345 I found this post while scrolling on instagram. I love this account for their awareness and activism, and this graphic obviously illustrates that. I love how the creator was able to illustrate such a powerful argument within such few elements. Upon reviewing the readings, they made me so happy because it was just reiterating things that I already do, which is such a welcomed feeling after the audio unit. I like the dominance of the board, considering it sums up the entire purpose of the art. As for rhythm, there is not much to see here, but in terms of the negative space, I think it was an interesting choice to shift the man's silhouette to the right, creating an unequal distribution of space and leaving unclaimed space, but it did draw my eye toward the man more and had me evaluating the picture in a way I may have not if he was placed at the center.

young1m030 commented 3 years ago

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I found this ad for Linkedin while on a blog post about tofu nuggets! I am really drawn to this use of rhythm and movement, specifically the movement created by the various reaction icons floating from above the person's head. There's also a bit of a rhythm to the colors this ad is using, mostly the red, green, and blue of linkedin's reaction icons. I think this also plays with dominance really well, in the way that our eyes are drawn to the computer monitor that's on the linkedin website because it takes up a large chunk of space, and the white is a color contrast to the orange wall. This plays on positive space as well, because there's a great balance of negative space that contrasts this monitor, the person using it, and their little notes and icons. This ad seems super effective to me, because the way I'm drawn to this computer monitor subconsciously makes me want to log into linkedin right now in order to achieve this aesthetic. This add uses these principles to draw our attention to the monitor, which is the essence of the service this ad is promoting. And this doesn't exactly relate to our design principles, but I think this ad is just really cool, because I'm just seeing now that this person is looking at a post of themselves sitting exactly as they are now on linkedin. Very meta and cool! It actually looks like it's someone different, because that person has a dog, a different plant, and a green wall instead of orange.

paytonareed commented 3 years ago

PittFuelPoster This is an Instagram post from Pitt Fuel that came up on my feed. This poster is arguing the correct food groups and ratios to eat according to the intensity of the training. The audience for the poster is Pitt athletes. There is a nice use of negative space, with a clean white background. If the background was another color or pattern, the poster would be too busy, especially with all the text and information, and it would take away from the message of the poster. The dominant features of the poster are the header- due to the darker value blue color and large scale size, and the image of the plate- the largest image on the poster, and the variety of colors (the only color on the poster besides Pitt blue and gold). There is some slight repetitive motion with the layout of the text in bullet points with the bolded food groups. I think that the design overall enhances the argument. The argument has two parts: one to identify the type of training the athlete is part of and what that type of training entails and the other is how to create a balanced diet to accompany the training. I think that this could possibly be split up into two posters to pair down the argument and allow for less text in the design which would have more of an impact on the viewer and be less cluttered. The image of the plate could be larger and more centered, maybe with more information on the foods and not so much on the training.

rmanyeka commented 3 years ago

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This is an ad I found to bring awareness to saving the Earth from climate change. It's truly telling about the current status of the Earth and how the temperature is rising annually and everyone will go down with it if we don't do anything about it. The use of negatvie space drives the message home since there is only one message to focus on, the earth is heating up whic will cause devatsing effects and that should scare the viewer. In terms of dominance and hierarchy, the dominant feature is earth melting on an ice cream cone, but there is a smaller message at the bottom of the ad. I think this is vital for the takehome message of caring about climate change since the image tells enough on its own about what is happening to the earth. Lastly, I do believe this ad does the job well of bringing awareness of the extent of climate change. Showing the earth melting on an ice cream shows the planet heating up is everyone's problem, and we should be doing more to prevent this from destroying the earth.

aer84 commented 3 years ago

IMG_E45CC4E12382-1

I found this image when I was scrolling through Instagram from an account that I follow called @futureearth. Their account posts information about climate change and social activism. The message is really clear from this picture: air pollution is responsible for more deaths worldwide than other illnesses including HIV/AIDS, Tuberculosis, and Malaria. This one image was posted with several other graphics that discussed the problems caused by air pollution with graphs, quotes, and other statistics. I think that one thing that stuck out to me on this post was at the bottom of this image it said "Swipe to Learn" which was at the core of this post. I think that people don't realize how harmful climate change can be and thus need to educate themselves on the topic. There was the dominance of text in this image and the boxes made the eye focus on these realities rather than creating cute graphics that could distract readers. I think that this post will help make people come to terms with the reality of climate change, since they can compare it to something they may understand better. Additionally, this will hopefully encourage readers to make changes in their lives to lessen the effects of climate change.

boredhero commented 3 years ago

This meme/image from /r/BirdsArentReal was found during my daily morning Reddit scroll. In case you aren't already aware, /r/BirdsArentReal is a community dedicated to sharing the belief/meme that birds are all NSA surveillance drones from both a serious and satyrical angle. It is intended as a recruiting and informational tool, as well as a joke for those who already know about the Basic Information Recording Drones. It is informative in that it quickly illustrates that the word "bird" is obviously an acronym for a secret government surveillance program, which is intended to convince the "skeptics who believe that birds are real" that the birds are in fact just drones. In terms of dominance and hierarchy, the B.I.R.D (both the "animal" itself and the explanatory acronym) are the initial eye grab and take up most of the space, drawing your attention to the colorful red chest of the surveillance drone. I believe the design is extremely effective at getting its argument across, or at the very least, getting a good laugh out of everyone.

anatems1 commented 3 years ago

I just so happen to stumble upon this Samuel Adams beer poster when I was at the grocery store recently. This appeared to be an advertisement for a new IPA that they crafted. Their argument is that their new beer is wicked, hazy, and juicy which may be relative to the other beers that they have made in the past. The color contrast between blue, yellow, and white certainly can grab anyone's attention, but I think it grabbed my attention even more being a Pitt student. This is also how they emphasize that the new beer is "wicked" and "new". These colors create a flowing rhythm of visual unity (as they appear to be a consistent theme for this ad). The shapes used in this are obviously not similar, they are of all different sizes probably due to the fact that they placed a beer can and a glass of beer as the largest images observed. This effect creates a hierarchy of dominance between the proximity of the images used and the text used. I certainly would like to try this new beer, because hazy IPA's are usually my favorite. Additionally, the small images of different fruits add to the idea that the beer is juicy, which makes me want to try it even more!

cmgo412 commented 3 years ago

ikea I found this advertisement for one of IKEA's pillows while scrolling through Reddit. Based on the visual components of the design, I think the post is very effective—it argues that sleep is necessary for your physical wellbeing and that IKEA's pillows would be able to help you get that much-needed rest. Looking closer, I think it could be a play on the saying, "sleep is the best medicine" or even potentially PILLows because the graphic showcases pillows tumbling out from an uncapped supplement bottle. This is communicated through a lot of the details mentioned in the reading, but for starters, I think the ad takes advantage of negative space, as the product is centered clearly in the middle of the poster with space around the edges of the frame, thus drawing your eye to it. The dark blue background also contrasts well with the bright white of the pillows and the label on the medicine bottle. Moreover, the shapes of the objects in the graphic could also play a role in the ad's effectiveness because the container and cap have smooth, rounded edges compared to the more boxy rectangle shapes of the pillows. The text on the bottle says "sleep" in large bold letters to draw attention to it as well. In terms of rhythm, the way in which the pillows are positioned coming out of the bottle conveys a sense of movement that carries the viewer's eyes from the pill bottle to the pillow closest to the foreground and slogan at the bottom of the ad.

gregsexauer commented 3 years ago

220px-Disco_Elysium_Poster This is a poster for one of my favorite games, Disco Elysium. The use of positive and negative space is interesting here. There are places in which positive space bleeds into negative space, and vice versa. This is due to the "glitchy paint" which overlaps different elements across the piece. In terms of dominance and hierarchy, my eyes are drawn to the text, "what kind of cop are you?" due to the large size of the font. Those who are familiar with the politics of the developers would know that this question has a layer of... irony? to it. My eyes are also drawn to the woman's face towards the top, as there is a religious quality to her portrayal. She seems important, in some way. My eyes are then drawn to the two figures in the center. They are highly detailed, and holding guns. Those guys are probably cops/protagonists. Finally, my eyes are drawn to the logo at the bottom: "Disco Elysium A Detective RPG". So this is a detective role playing game, that will ask me what kind of cop I am (for the record, I am an Art Cop). The rhythm in this piece is pretty chaotic, with many elements placed seemingly at random. The movement is a bit more direct upon further inspection. The "glitchy paint" effect extends vertically, which gives the piece vertical movement. As this is a poster for a piece of media, much of its argument is to convince viewers to consume said media. I think the poster does a good job of this. The question it asks is a question that I feel like not a lot of people have asked themselves (because why would they), but it is also a pretty evocative question. I don't want to say too much here in case anyone hasn't played this game but is planning to play it (which I highly recommend you do if you don't mind reading lots of text and dice rolls), but this poster also does a pretty good job at capturing the mood of Disco Elysium too.

TBrusilovsky commented 3 years ago

Pillars of Eternity Cover This is the cover art of a game that I have sitting on my bookshelf from back when buying games as a physical thing was a thing people did. As someone familiar with the genre, it is very obvious that this image is trying to draw parallels to the old Dungeons and Dragons (and other pen and paper) game rulebooks, this is exactly the sort of artistic style that those books used for their covers. This game is actively looking to catch the eye of those people, as that is the target audience that this game was made for. Beyond that, the cover art is quite striking as well. The eye is immediately drawn to the bright light around the name of the game, and thus the name of the game as well. Below that, the eye moves down to see the 'heroes' are illuminated and drawn in more detail, the light shining behind them as they strike down the dark, vague forms of their monstrous enemies. Beyond just drawing the eye with the bright color, the title is shown in stark contrast to the image itself, a big dark spot in the center of the brightest part of the art, making it stand out and be very readable.

This art is intended to make people interested in this game, and I think it is quite successful at it. The game sold well and was popular among the previously mentioned 'target audience'. Beyond that, it does a very good job of looking like the cover of a DnD book. It has the same sort of art, the title and naming is all in the same spots, and even the style of the logo is similar to that of several classic RPG's. This game has since had a sequel, but the new cover art is just not as good as this one, though the game itself is pretty great.

kle39 commented 3 years ago

My visual argument is something I received at Christmas time from a friend. It is a half-pound Reese's cup. One thing that I remember noticing almost immediately after receiving the gift was the "Best. gift. ever." statement labeled on both sides of the box. I chose this as a visual argument because the statement "Best. gift. ever" could in some ways be considered false advertising/argument.

In order to examine further, I will be looking at the box as a whole. In terms of positive and negative space, what is interesting to me is found on the back of the box. The orange color is bright enough that it nearly drowns out the text, and in this way, the "background" could be considered the positive space, rather than negative. Next, dominance is displayed on the front of the box with scale/size and color. When looking at the front of the box, I almost feel my eyes switching back and forth from looking at the word Reese's and also the picture of the peanut butter cup. Either one of these could be considered the "biggest element in the design". Color also plays a factor with the word Reese's because of the yellow lettering with the black outlining - the black outline of the letters definitely pushes the yellow color to become more prominent. Hierarchy is something I find to be a bit complicated with the design of the front of the box, specifically because of text sizes. The reading mentions the idea of thinking of hierarchy in terms of a book cover - title, subtitle, and author in decreasing order (Julie). I do not find this happening as much with the box, as text sizes almost seem to be competing with each other, confusing the reader on what to view first. Lastly, the rhythm includes a repetitious chevron design/pattern on the front of the box. Overall, I found this visual argument of the "Best. gift. ever." to be quite interesting to analyze further.

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