Complete Competitive Analysis

[bignamehere]

Look over competition for pros and cons along with base level visualizations.

• [x] Review Ortho Fi
• [x] Review Invisalign
• [x] Look over other industry calculators
• [x] Review visualizations from other online tools

[bignamehere]

Performed search and found some examples of competition:

Ortho Fi Calculator: https://vimeo.com/234397536

• Very nice spacing and variations of elements to provide high contrast and importance
• I like the use of "most popular" as it helps guide Users and give them a "tribe" to follow
• Nice use of dynamic "dashboard" style indicators and large numbers
• Monthly Payment slider is based on a set number of months, and lowering payments increases months
• There is a hidden variable that applies a discount when the down payment top level is reached

Invisalign calculator: https://www.invisalign.com/cost

• Too much body copy that will never be read
• Useful tools for easy manipulation of data
• Predefined "tick" marks are at odd increments ($50 increments preferred??)

6 months Smiles Calculator: https://www.6monthsmiles.com/pages/patient_home/cost.aspx

• Fields need to clear the default amount on "Focus"
• Not a real tool... it is just a glorified contact form

MiSmile Calculator: https://mismile.co.uk/invisalign-cost/

• Very simplified calculator, but very quickly provides information the User wants in multiple formats.
• Contemporary look and feel

DocBraces Invisalign Calculator: http://docbraces.com/payment-calculator/

• Reasonable experience, but nothing that "sells"
• The slider isn't needed, and a few buttons would be a better UX
• Nicely designed with extra "white space" and large buttons

OTHER CALCULATORS

Lending Tree

Darkhorse Analytics Mortgage Calculator

SCREENSHOTS

Invisalign - iPhone 7 & iPad

Daher Orthostyle - iPhone 7 & iPad iPhone 7 - Daher Orthostyle

Lending Tree - iPad (portrait view)

Mortgage Calculator that rebuilds graph

Mortgage Calculator (GOOD EXAMPLE click for link)

[bignamehere]

Notes and Questions:

• [ ] Down payment top number should be controlled by the Treatment Cost, not an independent amount

• [ ] Real-time cost updates are needed and very helpful (Invisalign dashboard)

• [ ] Text entry of sliders should probably first/before the slider

• [ ] Should FSA or HSA be included as a "control"?

• [ ] Should Months be defined as 1 of 4 options

• [ ] Total Out of Pocket minimized and focus on lower Monthly payment cost.

• [ ] Should there be a tab of Savings from other programs, such as showing interest cost, retainer replacement, etc?

• [ ] Should we show the Average cost of braces in the area? This would include Youth, Adolescent, Adult, and replacement costs of retainer

• [ ] What visualizations would provide a better UX and drive conversion?

• [x] Would dial controls be a better UX than sliders?

[bignamehere]

The Dial control seems to be a great alternative to the slider approach, and lends itself to better phone experience as well. A hybrid of dials and buttons or dials and interactive graph for months could be nice.

[bignamehere]

KEEPING OPEN FOR REVIEW

[bignamehere]

closing as project is launched on production