bisq-network / growth

Bisq exchange growth experiments
https://bisq.wiki/Growth_team
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Create personas for users across markets #202

Open m52go opened 3 years ago

m52go commented 3 years ago

In order to properly carry out any kind of campaign, we need to know who we want to reach.

So far we've been focusing on the typical bitcoin HODLer looking to stack sats and/or sell some bitcoin as needed to pay expenses. This type of persona is listed in the current Growth Handbook.

But there are likely a number of other users who could be 'targeted' (for lack of a better term).

If you know of another type of Bisq user (ideally you are this type of Bisq user), we could use a detailed profile of who that user is, what they're looking for, why they use Bisq, etc. See the user persona section in the Handbook for example(s).

The persona should be detailed and common (i.e., there should be a lot of users who fit the description). Of course this isn't possible to prove, but should be clear intuitively (e.g., Monero trader, BTCPayServer merchant, etc).

It's possible that user personas serving similar functions in different regions would make sense, if their profiles are different enough (especially if items like preferred channels and brands/influencers differ).

Please specify the persona you'd like to add to be eligible for claiming the bounty. There are multiple personas to add, so multiple bounties will be awarded—one for each persona that makes sense to add to the Guide.

pazza83 commented 3 years ago

Hi I would be up for these. Some of my ideas for personas:

Conza88 commented 3 years ago

Everyone everywhere switched on—avoiding the state knowing about their assets to reduce the risk of theft.


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Hi I would be up for these. Some of my ideas for personas:

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lavinger commented 3 years ago

(...) typical bitcoin HODLer looking to stack sats and/or sell some bitcoin as needed to pay expenses. (...)

Since the basics are done, I think we should focus on privacy people.

It would be cool to be able to buy (for example) Monero for fiat and then exchange it for another crypto as a base currency (just as Bitcoin is now). The same goes for Bitcoin Cash (much lower fees), which has already been tried and failed, unfortunately.

I don't think my wishes will come true, though I still think it should be mentioned.

m52go commented 3 years ago

@pazza83 wow! Quite a nice and wide-ranging collection. Some interesting ones too, ha.

Shall we pick the 1-3 most important ones, according to market potential and revenue importance, and flesh them out? I would say that would involve XMR for sure; others up for debate.

RififiCastorjunior commented 3 years ago

That will be good to put those personas in good use for india(INR), vietnam (VND), nigeria (NGN) ... and reach those market.