bisq-network / growth

Bisq exchange growth experiments
https://bisq.wiki/Growth_team
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Hold demo events to help users become more comfortable with using Bisq #240

Open m52go opened 3 years ago

m52go commented 3 years ago

Bisq is complex software that many new users find confusing. Even users who have been using Bisq for a while are often unaware of certain features and tips to make the experience better. New features and updates can be communicated better.

Perhaps a twice-per-month interactive demo-style event where such features and tips are demonstrated could help with both: make new users more comfortable with the interface and educate all users on the full capabilities of Bisq, tips on how to how to use it better, etc.

Learning Goal/Objective

- What do we need to learn? - What is our riskiest assumption? - What is our one priority? e.g. "To understand the homepage messaging and design theme that drives the most conversions to activated users"

To determine if holding events designed to help users become more comfortable with Bisq can help them use it more.

Hypothesis

- Is it Relevant to the learning goal? - Is it falsifiable and specific? - Is it causal? e.g. if X then Y. e.g. "If the experiment is successful, I predict that we will create 250 new downloads per week because of a +7% increase in the View > Download conversion rate."

Bisq has relatively good word-of-mouth in the world of Bitcoin, but it seems many people are intimidated by the supposed complexity of the software, so many never end up using it. Also, the software is constantly improving, and it's not clear that updates are communicated as well as they could be.

Hence this proposal to hold "demo" events: could those who enjoy the idea of Bisq be convinced to start using it (or to use it more) through events that demonstrate features, workflows, and other tips?

Is this event format (demo instead of previous attempts of plain talking / presentation) good enough to get more viewers? Getting 50 people on live streams seems like a good goal. Previous growth calls rarely had more than 10 people on at once.

Could video excerpts from these demos shared afterward on social channels result in better engagement than previous content efforts? Most blog posts and YouTube videos don't get more than a 100-200 views. Exceeding this low bar would be a success.

Ideally live offers and volume will increase too, but it may be hard to connect this effort with trading metrics.

Experiment Design

- Is it Specific? - Is it Achievable? - How will you collect the data?

We'll try to shoot for 2 of these demo-style events per month. There won't be a hard schedule—partly to avoid the inevitable monotony of an event held at perfect intervals, and because tips worth demonstrating might not be available on a perfect schedule (e.g., if a new release comes out on Friday, calls that strictly take place on Thursday cannot take advantage).

Resource Estimation and Probability

- How much development effort is required? - How much people are required to run this experiment? - How is the Probability of this experiment to succeed? Low -20%, Medium - 50%of High - 80%

I think this experiment has a high probability of success. Desire to use Bisq is only increasing, and people engage much better with video, especially if it's short and focused and helps them do something they want to do. Previous attempts at growth calls grew long and monotonous, and ultimately served as a way to update a small circle of contributors and users on statistical and conceptual elements of the project that usually didn't relate so well to practical usage (at least, compared to the way a hands-on demo would).

Effort required to test this initiative is very low. We just need to determine topics to cover for a call about 1 week in advance and set up a Jitsi screenshare to make it happen.

A little more work would be required to then slice up and share excerpts of these videos across Bisq's social channels afterward, but there shouldn't be a need for much editing, so it shouldn't be too bad.

Results

- What happened? - Did we succeed or fail? - What data did we collect? - Anything unexpected? - How close have we been to our prediction? - Why did we see the result that we did?

TBD

Learnings

-What did we learn by running this experiment?

TBD

Action Items

- Another experiment for this goal? - How do we progress from here on?

TBD

m52go commented 3 years ago

Would like to hold first demo event next week.

Possible topics depend on release of 1.5.7. If it does end up coming out next week, the demo should cover the release's most important user-facing updates.

Otherwise, potential topics include:

RififiCastorjunior commented 3 years ago

Those events will be a FAQ talk ?

Slido.com will be a good way to moderate those questions/prepare some questions that will be answers and make sure that the

hosts have all.

m52go commented 3 years ago

Not exactly sure of format yet. Will probably have 3-4 features or tips to cover, and then take questions from people.

Will play it by ear and adapt...if not too many people join livestream format, then we can just try recording regular videos and seeing if they get good viewership across social channels. Or do a mix of both.

In any case these things should be short and focused. I think part of the reason the old growth call format didn't work was because it was too long and broad in focus.

Conza88 commented 3 years ago

Bisq is complex software that many new users find confusing. Even users who have been using Bisq for a while are often unaware of certain features and tips to make the experience better. New features and updates can be communicated better.

Perhaps a twice-per-month interactive demo-style event where such features and tips are demonstrated could help with both: make new users more comfortable with the interface and educate all users on the full capabilities of Bisq, tips on how to how to use it better, etc.

Is there a better way to display new features/updates with the pop-up notification for those on old versions?

I think a walk-through would be helpful... things to consider at each stage. The FAQ's that constantly pop up should help provide a guide of things to cover.

Short questions and answers in a way, that can be edited and excerpted from a longer session.

m52go commented 3 years ago

@Conza88 thanks for writing all of that out. Many great suggestions in there for exactly this kind of event. From what I've seen many of the best practices posts from the forum could also go on the wiki.

FAQs need a huge revamp...I've always found them to be problematic and somehow out-of-date. Which is a major problem considering the traffic they get. They will be moved to the wiki (so they can be updated by more people with less friction) and topics will be adapted to something more along the lines of what you're suggesting.

m52go commented 3 years ago

First event is scheduled for tomorrow at 6pm CET.

There is tons that could be covered but I want to start by keeping these events short and to-the-point. People should learn practical tips to help them use Bisq better and/or become more comfortable with the software in general...part of the reason people don't often feel this way is that just opening Bisq can sometimes feel like drinking out of a firehose.

Topics:

Link: https://www.youtube.com/watch?v=_cSpJdWVD-k

m52go commented 3 years ago

Next event is scheduled for Thursday at 6pm CET, co-hosted with @mwithm.

Topics:

Link: https://www.youtube.com/watch?v=s7Zb3mY1y9U