1-2 minute video snippets

[tank-erosion]

Learning Goal/Objective

To leverage brief, but dense/impactful on demand snippets aimed at twitter to expose people to Bisq UX prior to downloading

Hypothesis

Countless people tell me "I've been meaning to sit down and check out bisq" because they hear about it but don't know what it looks like. Quick shots on social media can trigger FOMO, expose people to the UI, generate buzz, and guide them toward longer videos and demos. This can lead to more Bisq usage.

Experiment Design

Recording the Bisq experience, remove filler, add brief commentary and overlays. Get people talking about Bisq on twitter more, specifically the UX ("wow I didn't realize the security deposit was non-custodial," "the mediation and arbitration process is well thought out" etc). Social media engagement will be a measure of reach.

Resource Estimation and Probability

Low dev effort. I can do it with screen capture and basic video editing. There are plenty of influencers that would happily retweet. If successful, we can also crosspost on other social media.

Results

- What happened? - Did we succeed or fail? - What data did we collect? - Anything unexpected? - How close have we been to our prediction? - Why did we see the result that we did?

TBD

Learnings

-What did we learn by running this experiment?

TBD

Action Items

- Another experiment for this goal? - How do we progress from here on?

TBD

[m52go]

Thanks for proposing this @tank-erosion -- I like this idea. Small short videos seem like a great way to close the UX gap. My feeling after talking to many users and prospective users is that the general awareness of Bisq is pretty good, but complexity keeps many from actually using it. I don't think making 1-2 minute clips will be easy, because many aspects of Bisq are actually rather convoluted, but I think it's well worth a try.

To that end, I'd also like to add another desired outcome: for users and prospective users to think "wow i didn't realize it was that easy to ___ with bisq".

Do you have any ideas for topics you'd like to cover first?

[tank-erosion]

I like your idea for a desired outcome. Some potential topics:

• Connect to your node (loling as I write this because it's just starting your node first if on the same machine)
• Find the trade you want (aka be a maker aka set it and forget it... but don't really forget it)
• Get mobile notifications (this is still a thing right? haven't tried in a while because grapheneOS)
• Pervert coupons- this is hyperbolic, but it's important for people to change their mindset on the KYC discount.
• Zero to hero- if you cut out all of the waiting, I think it's possible to show from download to "keep funds in Bisq wallet" how easy it is to buy Bitcoin in <2 min.
• Best practices- how to have a positive experience (this could be an entire mini series). Example: when fees are low, you can create a bunch of trade offers and turn them on as you need them.
• DCA sans KYC- there's a lot written on the merits of DCA but I haven't seen a satisfying enough emphasis on trying to objectively measure the stress:return ratio of DCA. Some people's hands get itchy if they're not actively involved in managing their funds with leads them to trading. Well here's a solution: since Bisq isn't automated, you take an active role and are incentivized to actively manage your hot/cold fund balance as well as keeping an eye on how much Bitcoin you have, and how much fiat you invest. You can tend to the garden of stacking sats without turning down the dark alley of day trading and trading on leverage.
• Get hype- I think there's merit to building up the confidence of people who use Bisq, and trying to meme the "you are a badass if you do this" aspect of it.

[m52go]

Very interesting stuff. The "DCA sans KYC" perspective is one I haven't heard before. Mobile notifications are a thing, but yeah they only work with Play services or iOS.

Would you like to pick a topic to start?

[tank-erosion]

I'd lean toward "zero to hero." People really need to see the process and it'd be an interesting challenge to shorten and simplify.

[m52go]

Cool, let's do it. Let me know if/how I can help and keep us posted!

Not sure if you saw it, but this recent video on downloading and verifying Samourai may offer some tips on cramming as much as possible in a short time-span.

[tank-erosion]

Thanks. I just need to find some linux based editing software (already using OBS for screen capture). I used to do all my editing in Windows. If you have any suggestions, let me know.

[m52go]

I've found Kdenlive to work fairly well.

[tank-erosion]

Thanks, I'm hoping to get started this weekend.

[tank-erosion]

Update, this weekend was a bust. Will try again for next weekend.