If he were optimizing the game to gain as many players as possible, he would have included a link at the end of the tweet that the tool generates, he said. But after looking into it, he said it would have looked “trashy” and not as visually compelling, and he liked the grid’s mysterious air, which he felt piqued people’s interest.
From https://www.nytimes.com/2022/01/03/technology/wordle-word-game-creator.html