I think compared to the current "bitrate" field two other modes are interesting for mobile application:
target size, for when someone needs to send a file to a service with size limit or targets to limit their mobile data use: it should calculate the bitrate and do a 2pass with turbo firstpass
constant quality: for when the video should look nice, the encoder should then use a constant quality option and let the bitrate automatically decide
ffmpeg have options for abr,vbr and constant quantizers for bitrate control