Create prospect funnel from existing self-serve customers to purchase NTT and Search Ads campaigns.

[murphyd]

Description: When a self-serve customer wants to purchase inventory for NTT or Search Ads, we provide them with a journey that puts them on a path toward additional revenue for Brave.

SCOPE

• Where the self-serve advertiser selects the ad unit to run in the UI, feature the NTT and Search Ads units as options alongside Notifications and News.
• If they select NTT they are sent to managed services for a discussion with Sales and AM to upsell and coordinate on NTT.
• If the advertiser is interested in a Search Ads campaign, when they click to choose that campaign type, they are met with a form in the UI that includes qualifying criteria for the advertiser to input.
• If buyer meets criteria, they are added to a curation queue at ready status for JP to review and greenlight.
• If they do not meet criteria, they are added to a waitlist that we will connect with when they do meet qualifying criteria in the future.

Examples of qualifying criteria:

• Have you run search ads on Google or Bing, in the past 30 days?
• IF YES: How much did you spend per day (include list of ranges to select from).

[lukaslevert]

Hey @IanKrieger - here's a mockup for how I think we could do this:

• Include two new "greyed" buttons
• Use a (!) icon to indicate some kind of alert/warning
• Clicking the ad type brings up the tooltip that informs them the ad unit isn't available for self-managed campaigns
• Link to "contact sales" goes to ads.brave.com/contact

Bonus: added some "learn more" links to the titles of the different sections, where we can link to specific articles on the help centre throughout the process. WDYT?