demographic data

[bridiver]

We are not currently storing any demographic data in the vault. Demographic/geo data can be very important for targeting and modeling. Things like:

• household income
• age
• gender
• marital status
• postal code
• presence of children
• dma

[mrose17]

overtaken by events: any demographic information is recorded by the client in the vault as an opaque encrypted "blob"; accordingly, no action is required!