Do not putting migrations there. -Make sure you let the installer do the creation of the database and populate the fields.
Ensure you do not push your database up.
I would then go ahead and make sure you make a note on the secret key. Make sure people fill that info in before the app runs. Cross check that the key exists before boot strapping the rest of the app.
Ensure there are notes about the different config environment on the repo.
Give a link to why they need a virtual environment and why you have called yours venv.
updated crisis stack