Buyer Persona (45%): Who makes the purchasing decision in each of your customer segments? Be aware that the actual users of your app may not be the people making the purchasing decision. While actual users may have a lot of say in the buying decision, they don't necessarily make the final purchasing decision. Even with only one customer segment, you may have to convince different decision makers. If your app relies on advertisement for its revenue, for example, whom would you have to sell your advertising slots to?
Create at least one buyer persona for each type of purchasing decision maker. A buyer persona comprises the persona's bio, goals in making the purchasing decision, thinking/mentality/frustrations that would form barrier to adoption, motivation to buy, people influencing buying decision, buyer journey/process, channels to reach buyer, and content/info having an impact on buying decision. As with User Persona, a Buyer Persona should represent a certain TYPE of customers. A buyer persona is NOT a description of a single person, but rather a construct/composite representing a whole group of customers. A buyer persona is DIFFERENT from a user persona in that the latter is used to help with feature selection and UI/UX design whereas the former is a detailed study of a certain type of customer's buying decision and process. Given your monetization plan, how do you reach this type of customer, how do you get them from hearing about your app, to trying it out, to paying for it? How does this type of buyer arrive at their purchasing decision? Each buyer persona should be backed up by interviewing at least 3 customers of the same type. Turn in at least three buyer personas. These must be significantly different from each other and should cover your most monetizable customer segment.
6+ interviews
Buyer Persona (45%): Who makes the purchasing decision in each of your customer segments? Be aware that the actual users of your app may not be the people making the purchasing decision. While actual users may have a lot of say in the buying decision, they don't necessarily make the final purchasing decision. Even with only one customer segment, you may have to convince different decision makers. If your app relies on advertisement for its revenue, for example, whom would you have to sell your advertising slots to?
Create at least one buyer persona for each type of purchasing decision maker. A buyer persona comprises the persona's bio, goals in making the purchasing decision, thinking/mentality/frustrations that would form barrier to adoption, motivation to buy, people influencing buying decision, buyer journey/process, channels to reach buyer, and content/info having an impact on buying decision. As with User Persona, a Buyer Persona should represent a certain TYPE of customers. A buyer persona is NOT a description of a single person, but rather a construct/composite representing a whole group of customers. A buyer persona is DIFFERENT from a user persona in that the latter is used to help with feature selection and UI/UX design whereas the former is a detailed study of a certain type of customer's buying decision and process. Given your monetization plan, how do you reach this type of customer, how do you get them from hearing about your app, to trying it out, to paying for it? How does this type of buyer arrive at their purchasing decision? Each buyer persona should be backed up by interviewing at least 3 customers of the same type. Turn in at least three buyer personas. These must be significantly different from each other and should cover your most monetizable customer segment.