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Identify Exercises #2

Closed caitlynmayers closed 8 years ago

caitlynmayers commented 8 years ago

Meeting 1 - Affinity Mapping

Part 1 - Descriptor Development - 5 - 10 minutes

What do you want the look and feel of this intranet to be? When you land on the site, what do you want people to think and feel? What do you want the user experience to be? Think of words or phrases that answer these questions and write them on a post-it.

Part 2 - Affinity Mapping

Organize words/phrases into categories, grouping words in logical, group-determined taxonomies. Find commonalities and patterns. Visual Brand (Look) Vocal Brand (Tone)

Part 3 - Alignment

Organize the group's descriptor categories into two parent categories: Aspirational and Actual. Words/phrases in the Actual category should be ones that we feel the SCC embodies and practices. Words/phrases in the Aspirational category should be ones that we feel the SCC aims to embody but is not able to deliver at this time.

Meeting 2 - Review and Feedback

Review summary of Meeting 1 with group to refresh everyone in preparation for exercises.

Part 1 - Current Brand Review - 5 min

View and discuss current brand and site — how it looks, feels and what it communicates to users — to align group and understand our current state. After this discussion, ask group does the current state align with the desired state (No, but this was a baseline exercise).

Part 2 - Example Review - 20 min

Review site examples (variety - news, social network, intranet, etc), gauge reactions to different types of sites that embody a variety of the values agreed upon in the initial meeting.

Part 3 - Name Review - 20 min

Review and discuss proposed names for the new site.

caitlynmayers commented 8 years ago

Outlined and detailed on specific tasks for each meeting.