caitlynmayers
commented
8 years ago Example Site Ideas
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Objective
Duration: 60 minutes
Review summary of Meeting 1 with group to refresh everyone in preparation for exercises to determine which Naming Option best reflects the brief's objectives.
Exercise 1 - Current Brand Review
Duration: 5 minutes
View and discuss current brand and site — how it looks, feels and what it communicates to users — to align group and understand our current state. After this discussion, ask group does the current state align with the desired state (No, but this was a baseline exercise).
Part 2 - Example Review
Duration: 20 minutes
Review site examples (variety - news, social network, intranet, etc), gauge reactions to different types of sites that embody a variety of the values agreed upon in the initial meeting.
Part 3 - Name Review
Duration: 20 minutes
Review and discuss proposed names for the new site.
Deliverables