Create technical documentation draft of how to use the outreach database for sharing information about updates to Benefits program

[MarikoLochridge]

Acceptance Criteria

• [ Draft proposal for additional outreach to transit riders

  982]

• [ [@o-ram communicates with MST regarding current thoughts/ ideas for feedback &what their weaknesses are that we might help with.]

Additional context

What does successful outreach look like?

• Clicks on our site (to be determined)
• Could create tracking links for click throughs for some campaigns if we want to track source
• Number of enrollment and transaction numbers

Outreach Spreadsheet is Completed

Resources: Draft proposal for additional outreach to transit riders

982

[MarikoLochridge]

Here is a first pass at creating this database of California Organizations Dedicated to Eldercare

GOAL OF THIS SPREADSHEET: Build a database of organizations that seniors trust and/or go to for information. SECONDARY GOAL: Create a database of media outlets and journalists focused on mass transit and senior issues.

California Organizations Dedicated to Eldercare

[MarikoLochridge]

Spreadsheet has been updated and reorganized into 4 sheets:

Top Page: Explaining goal of the sheet Organizations Experts Resources

Next Steps: Add listicles to the outreach list Add more MST specific media to list (see prior meeting notes)

[MarikoLochridge]

Within the MST Board Meeting notes there is a section on outreach events where they clearly list out outreach events with locations. This is a great resource for our ongoing efforts to inventory lists.

Outreach and Training: A Mobility Specialist was a guest at the following event(s) or community center(s) with an informational table or presentation on MST services and mobility programs:

Pacific Meadows Carmel-By-The-Sea The Park Lane Monterey Canterbury Woods Pacific Grove Age Well Drive Smart Program Monterey County Oldemeyer Community Center Seaside Merrill Gardens Monterey Scholze Park Center Monterey Interim Marina Veterans Transition Center (VTC) Marina Hacienda Carmel Carmel-B

Discovered this information while working on Check MST's latest board meeting notes for the numbers of discounted fare transactions #1302

[MarikoLochridge]

@o-ram I have worked on updating this spreadsheet to reflect potential community partners for MST as well as the greater California area with a focus on riderships that fit into the older adults and coming soon veterans categories.

I will rename this ticket from 'Inventory of existing organizations focused on 65+ population' to Create draft of outreach database for sharing information about updates to Benefits program.

[MarikoLochridge]

I added in the following into this database:

• Clearer definitions on community partners
• Dropdown for the community partner list - Type of Community Partner, Counties including California and USA as options
• Two suggestions for media assets that could be created more immediately to share with MST

I'll close this ticket but it is connected into the #1409 ticket @indexing This database could be revisited and updated at that stage in the SBMTD onboarding @o-ram