[TRACKING] Agency card mailer campaign

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Overview

The Santa Barbara Metropolitan Transit District (SBMTD) announced earlier this year that eligible riders can utilize Cal-ITP Benefits to enroll in their discount fare program. By registering their contactless debit or credit card, riders will automatically receive reduced fares when they tap-to-pay. The app currently supports enrollment for two rider groups at SBMTD: older adults (65+) and those who have qualified for a Reduced Fare Mobility ID. This promotion will focus solely on enrolling riders who currently have a Reduced Fare Mobility ID.

We plan to contact existing Reduced Fare Mobility Pass ID holders using a USPS mail campaign. SBMTD will be the first to use this mailer, but it needs to be designed for easy adaptation by other transit operators. For example, Monterey-Salinas Transit (MST), which has around 4000 enrollees in a similar discount fare program, may also utilize this mailer to boost new enrollments.

Deliverables

• [x] Write a design brief for the mailer design. (Design Brief)
• [x] Procure mailer designs from agency.
• [x] Establish short URL that directs users to the enrollment flow. (see design brief)
• [x] Create tracking URL for a QRCODE to be printed on the mailer. (see design brief)
• [x] Create tracking URL for the short URL to be printed on the mailer. (see design brief)
• [x] #2252

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All technical work for the campaign is complete.