canonical / test-and-learn

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Swap the existing hero with the /store hero on snapcraft.io #17

Open lilyvidenova opened 4 years ago

lilyvidenova commented 4 years ago

Test info

User problem to solve Users who land on the homepage could struggle to find the store and snaps
Business problem to solve We want to increase the number of users consuming snaps
Objectives Increase the number of users consuming snaps without impacting the number of users publishing
Hypothesis By introducing the snap store search bar in the hero on the homepage users will be more likely to engage and consume snaps
Audience All visitors on snapcraft.io
Metrics Install intent, time spent in the store

Test duration

A/B test duration calculator

Traffic (homepage) 4500
Current conversion rate 35%
Improvement 20%
Days 1

Test results

Data Summary and link to Optimize report
Learnings Insights from the test
Next steps Follow up tests, hard code winner, etc
lilyvidenova commented 4 years ago

@lilyvidenova come up with a mock-up

lilyvidenova commented 4 years ago

@caldav here's my (very far from pixel perfect) wireframe B test placeholder

caldav commented 4 years ago

This will go live as soon as https://github.com/canonical-web-and-design/snapcraft.io/pull/2926 is deployed.

lilyvidenova commented 4 years ago

Amazing, thanks @caldav!! 🚀