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canonical / test-and-learn

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Buttons instead of links in RTP product cards on /blog #3

Open caldav opened 4 years ago

caldav commented 4 years ago

Test info
User problem to solve Users might miss certain actions or they might less clear than they could be by lack of prominence
Business problem to solve We want more users to engage with the content available
Objectives Increase click through to product pages
Hypothesis If we show buttons instead of links in the RTP product cards, then more users will click through because those links will become more prominent
Audience All visits to www.ubuntu.com/blog
Stakeholders TBC

Test duration
Traffic 250 unique per day (average 7 days)
Current conversion rate TBC
Improvement TBC
Days TBC