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canonical / test-and-learn

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Takeover static carousel #4

Open caldav opened 5 years ago

caldav commented 5 years ago

Test info
User problem to solve With the current implementation of the homepage takeovers, users cannot see all content available to them
Business problem to solve We to increase engagement with homepage takeovers
Objectives Increase click through to landing pages
Hypothesis If we increase multiple takeovers awareness with a visible list of takeovers, while keeping the randomized landing in the loop to equally distribute impressions, then users will have more choice and will be more likely to click through because the chances of them finding content they are interested in will increase
Audience All visits to www.ubuntu.com/
Stakeholders TBC

Test duration
Traffic 23,500 unique per day (average 30 days)
Current conversion rate 3% (average 30 days)
Improvement 2%
Days 11 days

As seen in https://github.com/canonical-web-and-design/jaas.ai/pull/352

Example on jaas.ai: Screenshot from 2019-07-08 15-18-58

anthonydillon commented 1 year ago

@caldav do you still want @anasereijo to look into this?