search

canonical / test-and-learn

1 stars 0 forks source link

Moving news strip above the fold #6

Open caldav opened 4 years ago

caldav commented 4 years ago

Test info
User problem to solve Users might miss the new content added to the website as it's displayed at the very bottom of the page
Business problem to solve We want more users to engage with the content available
Objectives Increase click through to blog
Hypothesis If we increase visibility of MaaS related news by moving the news strip above the fold, then more users will engage with the blog because we will have increased discoverability of the content
Audience All visits to maas.io homepage
Stakeholders TBC

Test duration
Traffic 270 unique per day (average 30 days)
Current conversion rate 5%
Improvement 20
Days 56 days
cristinadresch commented 4 years ago

Variation with news strip at the top - should it be above or below features? It would be interesting to split results by new and returning users, as this might work better for returning. MAAS-news-top

caldav commented 4 years ago

It may only have an impact by moving the row above the fold, hence above features.

caldav commented 4 years ago

Results:

Mind the fold!

Next steps

To implement

cristinadresch commented 4 years ago

Currently control is live, needs to be revisited