Lead space: variation research

[RobertaJHahn]

User Story

As an [user role below]: ibm.com user

I would like to be able to: orient myself and understand the content of the page

so that I can: make a decision on whether this page is relevant to me or not.

user story 2

As an [user role below]: DDS designer

I would like to be able to: understand what kind of lead spaces are out there both internally and externally

so that I can: create a system of lead spaces.

Notes

We have the original size standards, which our current lead space component is based on. We have a few more lead space designs from the Reboot team (see the additional information section below). We want to create a system of variations that reflect the position in the user's journey and are still consistent and coherent.

Additional Information

• See the epic for the overarching descriptions of the work.
• box folder
• Original size standards
• Solutions page template
• Services page template
• Support landing page
• Products landing page

Acceptance criteria

• [x] Lead space variations within IBM are collected
• [x] Lead space variations outside IBM are collected from the following competitors:
  • Google Cloud
  • AWS
  • Azure
  • Adobe
  • Anything else?
• [ ] Recommendation on how to use lead spaces in users' journeys
• [ ] The next story has been updated with the research findings

[larahanlon2]

Lead space research report (WIP) can be found here.

Competitor audit can be found here.

[larahanlon2]

Final update on this work:

• [x] Lara presented research report, competitor audit and proposals to DDS and Reboot on October 1.
• [ ] The work needs to be discussed further with content strategy on Reboot side before final direction is agreed upon.
• [ ] Additional design studies or mapping of current lead space designs to page intents would be beneficial.
• [x] DDS designers need to continue documentation of guidelines.
• [ ] DDS and Reboot should review the use of video guidelines contributed by Brian Tafel before publishing this content. See the use of video section in the [WIP guidelines](https://ibm.box.com/s/00ayfghsn26ge4g19lcn59buylav2xix
• [ ] ) (this is all from Brian/Watson Health).

Sketch file with competitor audits and internal audit/journey proposals: https://ibm.box.com/s/jyhzoysxeca8lenhz37gf8hfreoturjm

Research report: https://ibm.box.com/s/2fywsn7qwhev2ay4ia3jknhh17ugx5vj

Draft content for lead spaces pattern (to publish on IBM.com Library) Boxnote: https://ibm.box.com/s/00ayfghsn26ge4g19lcn59buylav2xix Sketch mockup: https://ibm.box.com/s/00ayfghsn26ge4g19lcn59buylav2xix

[JennySanchez]

Task update: Follow-up call on this task scheduled for 10/26 Monday with @wonilsuhibm and Olivia as optional.

[ghost]

The outcomes as of November 23rd

• Lead space pattern MVP is being published
• Next steps will be working with adopters and partners to add details on top of these foundations.