"Every user, tweet, video, and emoji on Twitter is data that can be collected and analyzed. In recent years Twitter analysis has become increasingly popular and has played a hand in predicting topics from natural disasters to Election outcomes."
this already sounds great, I think it would be better to give a specific example as well as a wow factor for the reader.
"Every user, tweet, video, and emoji on Twitter is data that can be collected and analyzed. In recent years Twitter analysis has become increasingly popular and has played a hand in predicting topics from natural disasters to Election outcomes."
I like the restaurant analogy