Objective 1: Be able to reliably scale SMS without the need for human intervention

[yaelberger-commits]

• Limits for all bottlenecks are understood and a dashboard is in place to monitor them in real time
• Daily and annual limits are automatically enforced
• In the event of competing resources, we are able to increase capacity automatically, with only human intervention that is necessary
• Process and team is in place to help remove external bottlenecks created by AWS or short code limitations
• Default limits are revisited and adjusted quarterly so we can confidently say yes to new opportunities
• Services can be flagged to exclusively use short code
• Tiers of service for different classes of usage are proposed