Objective 2: Improve notification creation tools so that recipients have a better experience

[yaelberger-commits]

• A discovery has been run to validate/invalidate the problem on how we might leverage creation tools and/or other platforms to give end users a better experience
• Direction is set/heavily influenced by needs of end user/recipient
• Users (content creators) validate that the solution is compatible with their workflow
• One improvement has been released that helps content creators create better content
• Newer message technologies like RCS or WhatsApp are explored