Link at bottom of emails to verify it's not phishing

[yaelberger-commits]

Acceptance Criteria

• measure if this is improving delivery, are emails more or less likely to end up as spam?
• measure qualitative research does this improve recipient's trust?

Related research

• The default is to not trust online messages
• People are already familiar with the concept of receiving emails from government services (e.g., CRA). But worry about missing important emails due to their spam filter.
• Certain things lead to a message that is trustworthy: Sender’s email address looks legitimate (e.g., “servicecanada.gc.ca”), the name of the government service and their logo are clearly displayed, information about the recipient (name, confirmation/application number, spouse's name if it doesn't compromise security), email is in both official languages, opportunity to opt in and out of receiving email updates, proper grammar, 'official'/'government-like' language
• The elements of the link that inspired confidence: https, secure, canada, .ca
• The public is very aware and averse to scams or spams by email or text messages
• (Sender) Want to understand the risk of messages being flagged as spam and how to avoid their messages being flagged as spam
• For most participants, the issue with the emails they received from the government wasn't about accessibility (e.g. there were no html tables). Instead, a few participants said they inspect the legitimacy of the email, whether it's spam/scam, and when legitimate emails end up in their spam folder.

[yaelberger-commits]

Based off of this support ticket https://cds-snc.freshdesk.com/a/tickets/8603

[yaelberger-commits]

From @amazingphilippe

Some ideas:

• include creating a footer or a permanent section in all emails. Something like seen on .gov websites:
• have a list of valid sender addresses that people can reference on a canada.ca website.
• think like scammers:
• consider sending all emails from a .gc.ca second level domain. If we can. https://en.wikipedia.org/wiki/.gc.ca

[yaelberger-commits]

Could scope this down to just emails to start, propose it as a beta version, clients can opt in. They may not want clutter in emails.

[yaelberger-commits]

Iceboxing for now as we'd need to do some research here as to what would improve trust