Clearly state best-fit use cases for GC Notify on the public facing website

YedidaZalik commented 2 years ago

As a Notify user, I need to understand what the best use cases are for Notify, so that I can know if Notify is the right tool for me and my team before I invest time in onboarding and getting approvals to use it.

WHY are we building? People don’t fully understand what Notify is or what it's best used for. We’ve seen people during research and support tickets confuse it for an email service (like gmail), or try and sign up with a service that we can't support (volume, urgency, reliability) WHAT are we building? best fit use cases (based on scenarios and template categories) with accompanying marketing content to publish on the website and use in demos and conversations with clients. This can also include guidance for users on how to use template categories and can include example templates and be our MVP of exemplar templates VALUE created by our solution Users will understand the main purposes of Notify and best fit use cases, which will lead to better understanding of how to use Notify effectively and less time and effort wasted onboarding if Notify is not right for them. It could also lead to an increase in uptake as more public servants see their needs being met and the value added by using Notify.

Documentation

https://docs.google.com/document/d/1BSFLYwAUJT7dRDalmtuKlM9SoIZAkuGi-X1GQ-08XkI/edit

Acceptance Criteria** (Definition of done)

[ ] use cases are chosen and described in detail with examples
[ ] Content is created in collaboration with the Growth team
[x] We test with a small number (5-8) clients if these use cases resonate?
[ ] Content is approved by Notify management and the Growth Team
[ ] Content is translated
[ ] Any images needed to convey the use cases are created and ALT text is written
[ ] IA of where this content will live and how people will find it
[ ] Other formats (placemat) are developed as leave behinds after demos etc.
[ ] Marketing content is published on the Notify public facing website in a prominent place
[ ] GA is in place to capture analytics of how many people visit the use cases content and how they get there

When a user completes onboarding, they will clearly understand the reason that they are using Notify.

If this user story emerged from User Research insights:

[ ] Link research insight back to hypothesis from Epic or Objective in Airtable
[ ] Once change/fix/feature is implemented, mark insight as "resolved" in Airtable
[ ] Once change/fix/feature is implements, link insight to design artifacts (Figma) in Airtable
A11y
Bilingualism
Measuring success and metrics