Most likely users are not HMDA experts and they need more context around the data

We received feedback from users that they didn't grasp the point of HMDA well enough. Right now the following places on the docs give context:

The Overview section on the landing page.
The blurb above the main nav on the landing page.
The Putting it all together section in the Basics page that assumes knowledge of a Fed bulletin
Basically the whole Field Reference page

We initially thought that linking to cf.gov/hmda would help but those links weren't noticed.

Proposed fixes:

[ ] Don't give the "congressional history" of HMDA but rather explain the present state of it in the "jobs to be done" perspective.
[ ] Swap out the federal reserve examples for what a random dev would want to know instead ("hmm....I wonder how many people get rejected in my neighborhood?")
[ ] Rewrite the blurb on the landing page
[ ] Something needs to happen on the Calls page because all of the field names show up there but there isn't a definition for them there
[ ] Re-do the field table descriptions
[ ] The overview in the Field Reference page should have come a lot earlier...
[ ] No one is watching the video from a link so embed it?
[ ] Don't make people go to the Learn More page on the HMDA site...there isn't anything there for devs

cfpb / api