Customer segmentation is the process of dividing a company's customer base into distinct groups of individuals who have similar characteristics relevant to marketing, such as demographics, buying behaviors, or interests. This approach allows businesses to tailor their marketing strategies, products, and services to meet the specific needs and preferences of different customer segments.
Customer segmentation is the process of dividing a company's customer base into distinct groups of individuals who have similar characteristics relevant to marketing, such as demographics, buying behaviors, or interests. This approach allows businesses to tailor their marketing strategies, products, and services to meet the specific needs and preferences of different customer segments.
