Downloading the latest release and running it on Windows results in a "Windows SmartScreen prevented an unrecognized app from starting" message in Windows 10. You can choose "Run anyway" but it looks scary. Maybe use https://github.com/unindented/electron-installer-windows?
Even using --asar in the electron-build-windows script, the resulting exe when downloaded prompts the Windows SmartScreen modal. So I think electron-installer-windows will still be necessary.
Downloading the latest release and running it on Windows results in a "Windows SmartScreen prevented an unrecognized app from starting" message in Windows 10. You can choose "Run anyway" but it looks scary. Maybe use https://github.com/unindented/electron-installer-windows?