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Bayesian prior from category model into brand specific model #37

Open choshin84 opened 4 years ago

choshin84 commented 4 years ago

Tweet summary

Using informative prior from category model will improve brand specific model using weak informative.

Useful link

https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/45999.pdf

choshin84 commented 4 years ago

Formulation of ad-stock and diminish curve from media https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/46001.pdf

choshin84 commented 4 years ago

Similar to category informative prior approach but drill down to more granular geo-level https://pdfs.semanticscholar.org/b6b4/6269343cc9e1523a0978f834a3e69f9617dd.pdf