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2 years ago http://www.journalofadvertisingresearch.com/content/54/2/178.short
@article{henard2014all, title={All You Need is Love?: Communication Insights From Pop Music's Number-One Hits}, author={Henard, David H and Rossetti, Christian L}, journal={Journal of Advertising Research}, volume={54}, number={2}, pages={178--191}, year={2014}, publisher={Journal of Advertising Research} }
In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music's most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs that best resonated with mass audiences. The study identifies 12 communication themes and finds that they are used repeatedly over time; are largely emotional in nature; appear congruent with contemporary societal and environmental influences; and help predict a song's chances of commercial success. The results provide advertising professionals with a repertoire of themes for consideration in advertising and other marketing communications for mass audiences.
Analysis of 50 years of hit songs yields tips | EurekAlert!
New Study Figured Out The 12 Most Common Themes Of Music’s #1 Hits In The Past 50 Years - The Frisky Ever wonder what makes your favorite song so resonant? Researchers at North Carolina State University wondered the same thing, and pored over hit songs of the past 50 years to find out why they made their listeners tick. Their study discovered 12 key themes that show up most frequently in big radio hits.
The research team put together a list of every No. 1 Billboard “Hot 100″ hit from January 1960 to December 2009. Then, they ran a textual analysis of the songs’ lyrics via a computer program. The top themes?
- [ ] loss
- [x] desire
- [ ] aspiration
- [ ] nostalgia
- [x] pain
- [ ] breakup
- [ ] rebellion
- [ ] inspiration
- [x] jadedness
- [ ] escapism
- [ ] desperation
- [ ] confusion
"These themes overwhelmingly reflect emotional content, rather than rational content," Henard says. "It reinforces the idea that communications centered on emotional themes will have mass audience appeal. Hit songs reflect what consumers respond to, and that's information that advertisers can use to craft messages that will capture people's attention."
Theme Label Values
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