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cid-harvard / atlas-economic-complexity

[DEPRECATED] The Atlas online is a powerful interactive tool that enables users to visualize a country’s total trade, track how these dynamics change over time and explore growth opportunities for more than a hundred countries worldwide.
http://atlas.cid.harvard.edu
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Get baseline analytics for landing page to compare to post-homepage refresh. #321

Closed gwezerek closed 9 years ago

gwezerek commented 9 years ago

Specifically, I'd like bounce rate for desktop, mobile and tablet.

gwezerek commented 9 years ago

Alright, so the homepage only stats for 10/18-11/18, when we launched the homepage refresh: https://www.google.com/analytics/web/?authuser=0#report/visitors-mobile-overview/a41291966w70726341p72921854/%3F_u.date00%3D20141018%26_u.date01%3D20141118%26_.useg%3DuserMrA-SokRRCSiCCldf_LsFg/

Need to wait a month before revisiting to compare.

gwezerek commented 9 years ago

Alright, so the bounce rates for 9/23-11/18: screen shot 2015-01-15 at 1 23 38 pm

and the post-launch rates: screen shot 2015-01-15 at 1 23 47 pm

Are basically the same. A little dispiriting, but it makes sense given that we just gave everything a fresh coat of paint. The responsiveness does seem to be helping keep mobile and tablet users on the site, despite the fact that they'll inevitably be disappointed when they get to the fixed width visualizations.

We should revisit this project and really rethink the content of the homepage and how we onboard users.