cinema6 / minireelinator

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Possible fraud on Magnificent campaign #1209

Closed nicholahoffman closed 8 years ago

nicholahoffman commented 8 years ago

The website clicks on the Magnificent campaign are suspiciously high and should be investigated for fraud. The campaign received 444 clicks on the advertiser logo/link, but only 28 clicks on the call-to-action. Would expect the numbers to be the other way around since the CTA button is much more prominent. Please investigate. The campaign ran on Beeswax and PocketMath inventory.

https://platform.reelcontent.com/#/apps/selfie/campaigns/manage/cam-1f55f88f24d305/stats

sqmunson commented 8 years ago

@nicholahoffman @howardengelhart I don't think this should be a GH ticket.

howardengelhart commented 8 years ago

@nicholahoffman didn't Bill think the mismatch with Magnificent was that they were comparing the CTA links to our Website links rather than the CTA button?

Or are you asking for a fraud investigation based on the discrepancy between website clicks and cta clicks?

Regardless, this should not be a github issue assigned to this project. The deepthought project would be closer to the mark as it covers data, and any fraud investigation would be done by looking at data.

nicholahoffman commented 8 years ago

@howard This is not the mismatch issue.

On Tue, Feb 16, 2016 at 3:07 PM, Howard Engelhart notifications@github.com wrote:

@nicholahoffman https://github.com/nicholahoffman didn't Bill think the mismatch with Magnificent was that they were comparing the CTA links to our Website links rather than the CTA button?

Or are you asking for a fraud investigation based on the discrepancy between website clicks and cta clicks?

Regardless, this should not be a github issue assigned to this project. The deepthought project would be closer to the mark as it covers data, and any fraud investigation would be done by looking at data.

— Reply to this email directly or view it on GitHub https://github.com/cinema6/minireelinator/issues/1209#issuecomment-184857341 .

Nichola Karp VP of Product Reelcontent, Inc. 100 Nassau Street, Floor 2 Princeton, NJ 08542 Mobile: 609.480.9228 <+609.480.9228>

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