Update README.md installation and running the project sections

[ameliav]

🗣 Description

Update README to reflect better descriptions and commands for installing and running the project. #64

💭 Motivation and context

There were a couple commands missing and further clarifications for when to run each.

🧪 Testing

README is now displaying the changes as shown here: https://github.com/cisagov/tpt-reports/tree/64-update-documentation-with-installation-guidance

✅ Pre-approval checklist

• [x] This PR has an informative and human-readable title.
• [x] Changes are limited to a single goal - eschew scope creep!
• [x] All future TODOs are captured in issues, which are referenced in code comments.
• [x] All relevant type-of-change labels have been added.
• [x] I have read the CONTRIBUTING document.
• [x] These code changes follow cisagov code standards.
• [x] All relevant repo and/or project documentation has been updated to reflect the changes in this PR.
• [x] Tests have been added and/or modified to cover the changes in this PR.
• [x] All new and existing tests pass.

✅ Pre-merge checklist

• [x] Revert dependencies to default branches.
• [x] Finalize version.

✅ Post-merge checklist

• [ ] Create a release.

[coveralls]

Pull Request Test Coverage Report for Build 7145309171

• 0 of 0 changed or added relevant lines in 0 files are covered.
• No unchanged relevant lines lost coverage.
• Overall coverage remained the same at 0.0%

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Totals
Change from base Build 7144090107:	0.0%
Covered Lines:	0
Relevant Lines:	0

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💛 - Coveralls