Revise outreach content after review

[danielhonker]

Issues to resolve before we can send outreach:

• [x] Get the master service list ready for sharing -- sorting, grouping, clean the data // COMPLETE https://airtable.com/shrTD2gKj8N7x97Ho
• [x] Finalize form
• [x] Finalize spreadsheet template
• [x] Duplicate spreadsheet template for each department and grab the links // will task to @wmhutson
• [x] Finalize who we're sending to and how we will do it -- outlook, mailchimp, etc.
• [ ] Figure out details of a webinar
• [ ] Finalize content for: splash page of formstack and spreadsheet, and submission page of formstack