Comms/digital strategy

[danielhonker]

To do:

• [x] whiteboard approach
• [ ] translate and revise approach with next steps for platforms
• [ ] content creation plan for new messaging and content

Memo language: Create communication strategy and branding for Austin’s smart city initiative. The Innovation Office and CTM will work with department partners to develop a brand and digital presence for the City’s smart city efforts. Communication activities will aim to make stakeholders aware of Austin’s approach to equity in the smart city and foster engagement with Austin’s smart city projects.

[danielhonker]

[danielhonker]

Good quote from the Mayor to include:

"What makes these technologies smart isn’t just their connectedness. It’s how we’re using them to connect communities equitably to new opportunities."

Source: https://www.facebook.com/austinmayoradler/posts/breaking:-the-white-house-today/1120519794694716/