Search Terms for Advertising - Githubissues

civictechindex / CTI-website-frontend

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Search Terms for Advertising #116

Open jsachsman opened 3 years ago

jsachsman commented 3 years ago

Dependency

We need a marketing person on this. What is our budget for marketing?

Overview

Determine search terms for advertising and, if possible, price

Action Items

[x] Brainstorm search terms
[x] Look up popularity for each
[ ] Info needed here from @ExperimentsInHonesty such as location, demographics, length of campaign, daypart
[ ] Price out keywords
[ ] Budget??

Resources/Instructions

https://docs.google.com/spreadsheets/d/1iAsP17mWVpnJvWMcK65JR1n2byoPYNswjNHnfytGGQE/edit?usp=sharing

jsachsman commented 3 years ago

Progress: Updated search results on my terms Blockers: Need more specs to move forward on costs Availability: Very low Next week: This is blocked until we have more information on how we're going to target users