Windows 10 console host in build 16257 (and later). Namely, it's n̲o̲t̲ e̲n̲a̲b̲l̲e̲d̲ by default. Unless the specific software you're using enables ANSI processing by calling the SetConsoleMode API with the ENABLE_VIRTUAL_TERMINAL_PROCESSING (0x0004) flag, you won't see colors or get ANSI processing for that application.
win10 with patch (Anniversary Update for Windows 10) supposed to support ansi colors
https://superuser.com/a/1300251
https://docs.microsoft.com/en-us/windows/console/setconsolemode
https://learn.microsoft.com/en-us/windows/console/console-virtual-terminal-sequences#extended-colors
win32 APIs
Possible references
Colortool - CMD
https://devblogs.microsoft.com/commandline/introducing-the-windows-console-colortool/
See readme https://github.com/microsoft/terminal/blob/main/src/tools/ColorTool/README.md