Q2 Vendor Member Engagement Email

[kwussow]

Email 2: Est delivery 4/13/2020 showing data from 10/1/2019 to 3/31/2020 - Q2 2020 Email 3: Est delivery 7/13/2020 showing data from 1/1/2020 to 6/30/2020 Email 4: Est delivery 10/12/2020 showing data from 4/1/2020 to 9/30/2020

Next Steps:

• [x] @dheerajkottali Update current DE/Report to include updated dates for Webinars, Blogs, Events, KCSP, KTP, Certified K8s, member project contacts. Matrix is here: https://docs.google.com/spreadsheets/d/1U881l6aWpKAqmm5Q3ErRHhH2RLrT4iTbM50hbhIhYjc/edit#gid=51449025
• [x] Update DE and member contact list with new Event Sponsorship field located on the Purchase History Record
• [x] Current Vendor Q2 engagement email under content review: https://docs.google.com/document/d/1oDkL1XSaarVcKvNmRt-NBK99jEwvVKwme28whTfkUtg/edit?ts=5e2b51ba#

In progress/exploration Items for Katelin:

• [x] 20 bounces - develop a MixMax campaign to follow up with the alternate contacts of those that bounced to ask for a new contact
• [x] 395 did not open - develop a journey to remind people to open over a period of time

Wish List item to include:

• [ ] Explore ways to automate submissions of blogs with an SFMC Cloud Form to enable automated tracking and approval in SFDC

[kwussow]

@dheerajkottali Member engagement - did not open Journey template is here: https://docs.google.com/document/d/1_wc-kSF3u9b6kB9wwEUdCcAlNLBV-mCyrK2XM2PXREk/edit

Mixmax bounced contacts template also recorded in this document.

[kwussow]

Vendor engagement email for Q2 is completed, sent on 4/20.