Weekly Reporting of Adwords Metrics

[jmadans]

How effective is our ad-words campaign at getting new users to check their balance? To provide the team a better level of insight into our AdWords performance, I will use this issue thread to post weekly metrics for each of our current adwords campaigns for Balance.

As a first iteration of this reporting, we will capture: (suggestions welcome) State/Campaign # of clicks for that week click-thru-rate for that campaign total cost/week *# of unique users who hit the splash page and check their balance

[daguar]

Awesome! When do you plan to post the baseline?

On Thu, Nov 6, 2014 at 8:37 AM, Jack Madans notifications@github.com wrote:

How effective is our ad-words campaign at getting new users to check their balance? To provide the team a better level of insight into our AdWords performance, I will use this issue thread to post weekly metrics for each of our current adwords campaigns for Balance.

As a first iteration of this reporting, we will capture: (suggestions welcome) State/Campaign # of clicks for that week click-thru-rate for that campaign total cost/week *# of unique users who hit the splash page and check their balance

— Reply to this email directly or view it on GitHub https://github.com/codeforamerica/balance/issues/205.

Dave Guarino Engineer, Health (2013 Fellowship alumnus) Code for America http://www.codeforamerica.org/ dave@codeforamerica.org LinkedIn http://www.linkedin.com/in/daveguarino/ | GitHub https://github.com/daguar/

[jmadans]

This is the baseline. We'll start tracking # of unique users next week. We should consider adding a metric that contextualizes performance based on the size or benefit enrollment of each state. Also adding CPC (Cost-Per-Click)

Metrics for the Week of 11/3/2014-11/9/2014

State/Campaign	Clicks	CTR	CPC	Overall cost	# of unique users
California	288	5.28%	$1.26	$362.32	*
Texas	190	4.54%	$1.26	$238.75	*
N. Carolina	119	5.66%	$1.20	$142.47	*
Missouri	36	2.00%	$1.33	$47.85	*
Pennsylvania	87	6.43%	$1.26	$109.87	*
Oklahoma	22	5.34%	$1.41	$30.93	*
Virginia	55	5.38%	$1.35	$74.29	*
Alaska	1	2.27%	$1.67	$1.67	*

[jmadans]

Update: Adding total clicks to allow for a better at-a-glance look at week on week performance. Once @daguar merges pull request to balance metrics we'll be able to track unique users/week.

Metrics for the Week of 11/10/2014-11/16/2014

State/Campaign	Clicks	CTR	CPC	Overall cost	# of unique users
California	355	3.88%	$1.26	$448.60	*
Texas	236	2.89%	$1.26	$297.83	*
N. Carolina	155	5.99%	$1.21	$187.61	*
Missouri	40	2.63%	$1.43	$57.13	*
Pennsylvania	111	5.78%	$1.36	$150.77	*
Oklahoma	13	3.37%	$1.06	$13.75	*
Virginia	18	3.10%	$1.33	$23.91	*
Alaska	4	9.09%	$1.64	$6.57	*
Totals	932			$1186.17

[jmadans]

Metrics for the Week of 11/17/2014-11/123/2014

State/Campaign	Clicks	CTR	CPC	Overall cost	# of unique users
California	361	3.91%	$1.27	$457.01	*
Texas	179	2.70%	$1.30	$233.05	*
N. Carolina	253	8.93%	$1.10	$279.41	*
Missouri	29	2.04%	$1.44	$41.77	*
Pennsylvania	99	5.11%	$1.27	$125.49	*
Oklahoma	8	3.36%	$1.31	$1.49	*
Virginia	16	3.45%	$1.51	$24.16	*
Alaska	2	3.92%	$.48	$0.97	*
Totals	947			$1163.35