Invite SF Balance users to give in-person feedback

[alanjosephwilliams]

We are exploring many outreach channels for in-person interviews. We are targeting English-speaking people enrolled in SNAP or CalWORKs, broadly defined. Let's invite English-speaking Balance users with a local 415 area code to participate—they already receive value from a service, and the SMS channel has proven effective for garnering feedback.

We are going to take a similar approach to that which we took in our first round of SMS surveys. @daguar will update the initial response message when target users check their Balance, including the invitation.

• Solicitation copy: "Thanks! Please wait 1-2 minutes while we check your EBT balance. Want to earn $20 for your feedback this Saturday? Send a text to (415) 969-9607 to sign up." (156 chars. I wish we could fit in $5 Amazon code just for signing up)
• Users that text the number then set off this flow. There are no questions in the flow, only details about the date/time/location/compensation of the feedback session. Twice users are asked to text 'Yes'. Any other response ends the flow. We will have to watch this carefully to make sure behavior results in sensible messages. https://textit.in/flow/editor/21575/
• I'll monitor Textit.in, and call signups to onboard them the same day.
• We'll want to turn off the solicitation EOB Friday.

[daguar]

We'll do this in the future as we had enough folks for this one.